Graphics, Logo design & Branding
Designing graphics that get noticed
Graphic Design, Logo Design and Branding
Graphic design, logo design and brand identity are three different things that work together to form one cohesive whole. The main goal of any graphic designer is to make his/her client's message clear and memorable through the use of appropriate graphics. A good graphic designer must know how to communicate visually while keeping the viewer's attention.
Logo design is the process of designing a symbol (logotype) that represents a business or product. It is often used to promote a business, organization, person, product, service, cause, political party, etc., and serves as its corporate identity. In some cases, the logo itself becomes the primary marketing tool. Logos are usually represented graphically, typographically, or both.
Branding is the overall image of a company, product, or service. Branding includes logos, fonts, colours, designs, taglines, slogans, advertising campaigns, packaging, uniforms, and even employee dress code. Branding helps consumers recognize your products and services quickly so they feel confident buying from you.
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