SEO or search engine optimisation is vital for your business. For a website to be successful on the Internet you need people to be able to find it. Pixelweb Design have a track record of getting companies to no.1 rankings in search engines like Google. This is worth millions of Euros to companies across many different sectors. I have a passion for beating the opposition, and will always go the extra mile for our clients. Top search rankings for our clients reflect well on our business in Tipperary – your success ensures my success.
SEO is a long term marketing plan and it involves many different services. These SEO services are not complex and SEO as a science is certainly not rocket science. However, there is no substitute for experience in this industry. At Pixel Web Design, I have this experience to know what works and what does not work. You can sit back, relax and let me take care of it all or learn from me, and gain the ability to do things for yourself. The choice is yours!
It is important to look at the big picture when it comes to your website. Who is your target market? Where do they live? What are you selling? How are you selling it? What domain name should I choose? How much should I invest in SEO? These are some of the many questions that need to be answered in the initial SEO Strategy phase. It is very important not to rush into things. A carefully strategy needs to be planned.
I will analyse your website or idea for a website and formulate the correct plan of action. This plan will be tailored to suit both your short term and long term needs. If your top-level strategy is flawed then this will have major impacts on your success as an online business.
Keyword research is vital in driving large amounts of relevant traffic to your website via search engines. People search for products and services by typing keywords and phrases into search engines. Your business needs to know what these keywords are and target each one of them. I try and identify every keyword and keyphrase that has the potential to drive quality / high conversion traffic to your website. I then target these keywords through optimising web pages on your website for those terms. This sounds easy, and it is, but it is vitally important that you get it right. If you are targeting the wrong words then you will bring poor quality traffic to your site.
Pixel Web Design Keywords Research include:
• Analysis of client’s website.
• Analysis of client’s analytics packages or web logs.
• Analysis of client’s current or previous PPC campaigns.
• Analysis of competitor’s websites.• Keyword research tools.
• Examining possible synonyms, spelling mistakes, split words, hyphenated words etc.
Optimisation is a process whereby I make your website more relevant to search engines for your target keywords. Both the code and the content of websites needs to be optimised. When Google spiders visit your site they are looking for information that will help them decide what your web page is about. Therefore, it is the job of optimisation to tell these spiders what this page is about and what words you are targeting.
By carefully placing your keywords in strategic places in both the content and code of your website, I can enable your website to rank highly in the search results.
Some of the key areas of your website that need to be altered in this phase are.
• Changes to Content.
• Content body.
• Domain names.
• Bolded Keywords.
• Content Freshness.
• Changes to Code.
• Meta Details.
• Alt tags.
• Reducing code clutter.
• Site Hierarchy.
I am technically qualified, which means that I know how to make the changes to your site. Results will be achieved quicker and it is easier for me to experiment with different optimisation techniques. This means you will save money and increase your profits.
Links are probably the most important search engine ranking factors. Google tends to look at the Internet as one big popularity contest. The more friends or links you have the more popular your site appears to be. If your site is deemed popular by Google then this will be reflected in high search rankings.
Inbound links are links that point to your website from another website. Old websites can have 1000s of these links. This helps these websites to perform well in search results. Brand new websites have no inbound links.
Therefore, they are not deemed popular by Google and it is hard to rank well. It is very important for sites with a low number of links to try and generate links. I employ a number of different tactics to try and increase your inbound link totals.
· Link Building Tactics
· Quality Content Creation
· Directory Registrations
· Article Submissions
· Press Releases
· Blogging and Forums
· Social Bookmarking
It is not just the amount of links that is important; the quality, relevance and anchor text used in these links are also important ranking factors. Links also come and go as websites appear and disappear. Therefore, the amount of links to your site is in constant fluctuation. It is important that link building is a constant factor in your Internet Marketing plan.
Not every SEO campaign will work as expected. Search engine positioning is not an exact science. Constant tweaks and changes will have to be made to campaigns to ensure optimum results. Therefore, it is vitally important that we track the SEO results and analyse them fully. Detailed reports and analysis are generally sent out to clients at the start of every month. However, if a client has specific reporting needs then we can also accommodate this request.
Pixelweb SEO look at 3 key metrics when analysing the success of an SEO campaign. These three metrics are:
Search Engine Rankings:
At the start of your SEO marketing campaign we benchmark a selection of your current search rankings on a few different search engines. Each month we run a ranking report. This allows us to track the movement in rankings of your keyphrases.
SEO is concerned with organic traffic. This is the traffic sent to your site through non paid search listings. We benchmark your starting organic traffic figure and we try to improve on this. Each month we will send you a report detailing the changes in organic traffic.
This is the most important metric to measure. We identify what your goals are e.g. selling a product, and each month we analyse the improvement in goal conversions for you.